Post by account_disabled on Mar 7, 2024 2:40:11 GMT -5
Google says there is no correlation between impressions and search volume . That is, between how many times a result is seen in the SERP and the number of clicks. These are the words of the now well-known John Mueller on Twitter. Here we address a question aimed precisely at the possibility of exploiting impression data in Google Search Console to define search volume. impressions and search volume Impressions, Mueller clarifies in the discussion on Twitter ( source of the news ), are the times your site appeared during the search. They are not necessarily useful resources for estimating search volume. They certainly represent something different than the number of times people type a word on the keyboard.
Which the tools estimate, however, do not know. We must also Venezuela Phone Number consider, continues Mueller, that being first on a certain SERP and obtaining a certain number of impressions does not mean having the same position for all SERPs. For example, if a lot of Google Shopping and Ads results are shown , the user may need to scroll down a bit. And then being able to see the organic snippets. What does it mean? No correlation between impressions and search volume Impressions and search volume are two separate pieces of data, which do not intersect. And Google doesn't use the first element to infer the second. Because, in short, impressions are private data that concern the individual user and cannot be used to identify data in the public domain.
Data that can be used to make strategic decisions . Decisions such as, for example, those of an advertising campaign. Or SEO optimization of the website. In any case, it is important to remember that this discussion has revealed a very interesting resource to explore further. That is, the official Google support link that addresses the differences between impressions, position on SERP and clicks. Click to rate this article! [Total votes: 0 Average: 0 ] AboutLatest Posts Riccardo Esposito Riccardo Esposito Copywriter at My Social Web Blogger for Serverplan, freelance web writer and author of My Social Web. I write every day. I have published 3 books dedicated to the world of blogging and web copywriting. Discussion Leave a comment Your email address will not be published.
Which the tools estimate, however, do not know. We must also Venezuela Phone Number consider, continues Mueller, that being first on a certain SERP and obtaining a certain number of impressions does not mean having the same position for all SERPs. For example, if a lot of Google Shopping and Ads results are shown , the user may need to scroll down a bit. And then being able to see the organic snippets. What does it mean? No correlation between impressions and search volume Impressions and search volume are two separate pieces of data, which do not intersect. And Google doesn't use the first element to infer the second. Because, in short, impressions are private data that concern the individual user and cannot be used to identify data in the public domain.
Data that can be used to make strategic decisions . Decisions such as, for example, those of an advertising campaign. Or SEO optimization of the website. In any case, it is important to remember that this discussion has revealed a very interesting resource to explore further. That is, the official Google support link that addresses the differences between impressions, position on SERP and clicks. Click to rate this article! [Total votes: 0 Average: 0 ] AboutLatest Posts Riccardo Esposito Riccardo Esposito Copywriter at My Social Web Blogger for Serverplan, freelance web writer and author of My Social Web. I write every day. I have published 3 books dedicated to the world of blogging and web copywriting. Discussion Leave a comment Your email address will not be published.
