Post by account_disabled on Dec 23, 2023 23:16:25 GMT -5
Demand is expressed and how to respond to it. On a B2C market, a multinational household appliances position itself on a product for which there are 4,000 requests per month on average. Is this a good strategy? Here again, a study of the online market makes it possible to detect that consumer uses are different and that by adopting the right language, we target nearly 30,000 monthly requests. With the same level of performance but better targeting, we multiply the traffic on the pages concerned by 7. In a BtoB market for building finishing products, online segmentation is very different from offline segmentation.
As a result, the manufacturer's offer does not meet its audience and Email Data the site is hardly visited despite the significant sums invested there. By studying its online market, a manufacturer of capital goods realizes that the online market for rental and second-hand goods is as important as for new goods. A furniture manufacturer realizes that the only product missing from its range is the product for which there is the most demand. By analyzing his market, a musical comedy producer detects all the blue oceans left vacant by his competitors and fills the convention center for several weeks and even has to add additional dates. A training organization better targets its demand and reduces its ads budget.
Result: its acquisition cost is divided by 9. A real estate group realizes that the most sought-after request on its market has no competition and that no one has thought of targeting it. In summary, what we bring to those with whom we work (there, it becomes a commercial argument limit): Online market research. Because the same online and offline market is not the same thing. Demand is not expressed in the same way and segmentation may differ. Analysis and monitoring of online competition.
As a result, the manufacturer's offer does not meet its audience and Email Data the site is hardly visited despite the significant sums invested there. By studying its online market, a manufacturer of capital goods realizes that the online market for rental and second-hand goods is as important as for new goods. A furniture manufacturer realizes that the only product missing from its range is the product for which there is the most demand. By analyzing his market, a musical comedy producer detects all the blue oceans left vacant by his competitors and fills the convention center for several weeks and even has to add additional dates. A training organization better targets its demand and reduces its ads budget.
Result: its acquisition cost is divided by 9. A real estate group realizes that the most sought-after request on its market has no competition and that no one has thought of targeting it. In summary, what we bring to those with whom we work (there, it becomes a commercial argument limit): Online market research. Because the same online and offline market is not the same thing. Demand is not expressed in the same way and segmentation may differ. Analysis and monitoring of online competition.
